Black Owned Beauty Supply Association
A trade bodywith a shelf
B.O.B.S.A. represents Black-owned beauty supply stores: shared buying power, industry standing, and a directory customers can search. Vylvet builds the storefronts. Two organizations, one set of shop owners.
The independents
- 1947Bronner Brothers
- 1954Johnson Products
- 1957Luster Products
- 1967Dudley Beauty
Black-owned haircare companies that stayed independent while the industry consolidated around them. The stores that carried those products are the ones B.O.B.S.A. represents today. Dates per bobsa.org.

01 /What it is
An association, not a marketplace.
B.O.B.S.A. does not sell anything and does not take a cut of what members sell. It exists to give independent stores the things a chain gets for free: supplier relationships, a national platform, and somebody to call.
02 /Membership
What B.O.B.S.A. runs.
These are the association's own programmes, not Vylvet features.
Lady in the Circle
A certification mark for products made by independent Black manufacturers, so a shopper can tell at the shelf.
Store support
Guidance on picking a location, meeting regulations, buying inventory and planning the year.
Vendor programme
Connects suppliers to member stores, with pricing members would not get on their own.
Preferred Consumer Card
A discount membership customers of member stores can carry.
Member directory
A national list shoppers can search, rather than finding a store only by walking past it.
Monthly newsletter
What is selling, what suppliers are doing, and what other member stores have tried.
Joining
$5
once, to join
Membership is handled by B.O.B.S.A. directly at bobsa.org. Vylvet does not collect it, does not take a share of it, and nothing on this page is a Vylvet charge.
Join at bobsa.org03 /Where Vylvet fits
We do the online part.
Members are under no obligation to use us, and plenty do not.
- 01
We build the store
A working storefront on your own address, with checkout, stock, delivery and receipts already wired up.
- 02
You keep the business
Your customers, your prices, your catalog, your brand. Leave whenever you want and take it with you.
- 03
Membership is separate
Joining B.O.B.S.A. does not sign you up to Vylvet, and using Vylvet does not make you a member. Two organizations.